Emerging Technology Ad
Product: Google Pixel 9.
Insight: People like being able to see themselves in photos when you’re taking them in the dark.
Big idea sentence: What happens when you can’t see in the dark.
Execution sentence: A museum exhibit where there is a dark empty room with a pair of virtual reality goggles containing different settings. When placing the goggles on, an obstacle course will appear that the person will have to navigate around to get to the other side of the room. However, depending on which setting the goggles are on will determine how visible the obstacle course will be. The settings with the Google Pixel lens will be the more visible view.
There will be a room outside of the actual exhibit with the virtual reality goggles ready for people to use. There will also be a stand showcasing the instructions on how they can be used. There will be two modes, “Normal Mode”, which will showcase how the obstacle course would appear in a normal view and “Dark Mode” which will have the Google Pixel lens view.
The user will put on the virtual reality goggles as they are stepping into the dark room.
In the perspective of the virtual reality goggles in normal mode in the dark room where they are unable to see anything.
In the perspective of the virtual reality goggles in dark mode with the Google Pixel 9 lens in the dark room where they are able to see more clearly.
