Print and Digital Ads
Product: Reese's.
Insight: People like the flavor combination of chocolate and peanut butter.
Big idea sentence: Nothing else in the world can beat the chocolate and peanut butter duo.
Execution sentence: Lists of various popular flavor combinations that people typically buy, asking to name a better combination than what is given. The answer is always chocolate and peanut butter.
Digital
An app that allows users to scan different objects in their surrounding area on their phone and see what their compatibility is with each other.
The user will download the Reese’s app which will take them to the home screen, showing the title of the campaign.
The user will scan their phone across the area they are in, waiting for different objects to light up
showcasing different pairings they can choose to check the compatibility of.
Once the user selects their different pairings, it will take them to the next screen showing their compatibility and the reason why they are not 100% compatible. The ‘next’ button will appear and take them to the next screen, showing the compatibility of chocolate and peanut butter.
